Importance and benefits of SMS Firewalls for Businesses
The rapid growth of technology and message marketing has been helpful for businesses to flourish in their markets and explore markets to a vast extent. This increase in technology also has created a large path for scams and fraudulent messages which has been a major security issue. SMS firewall comes to the rescue for handling all these issues that could create a barrier between business and their customers. An SMS firewall solves security concerns by defending mobile networks against all SMS-based messaging attacks, providing full protection and control over all messaging networks, automatically detecting and blocking spam, and ensuring that all incoming message traffic is monitored to avoid SMS fraud.
Before we jump into how can be helpful, let us know the benefits of an SMS Firewall. It helps gain complete control of SMS traffic in the business network. One of the biggest benefits is that it helps eliminate grey routes. A grey route is an insecure channel of SMS transmission channels which an SMS firewall can help block. It also helps charge properly every SMS that terminates in the network. It is useful in securing the transparency of the network and helps maximise revenue from such an untapped source of income.
Protects all networks against SMS-based messaging attacks:
SMS (Short Message Service) Firewall was introduced to secure mobile networks from vulnerable security issues in SMS. It defends mobile networks against all SMS-based messaging attacks and provides full protection and control over all messaging on the network. All messages are routed through the firewall, analyzed, and classified. This means even those outbound roamers are screened. SMPP (Short Message Peer-to-Peer) traffic, categorizes messages according to content and takes action to block threats and grey routes.
SMS firewall has been able to secure many businesses and unlock new ways for revenue generation. The increasing span of events has been frustrating both the business and its consumers creating a Gap between the brand and its consumers and affecting the trust factor. Through an SMS firewall, it can be automatically detected and blocked. After a fraudulent or suspicious A2P(application to person messaging) SMS has been blocked, the message sender will be informed that their message was delivered, when in fact it has been removed from the network. Alternatively, grey or suspicious A2P SMS messages can be modified to include a warning to the recipient.
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As a firewall, the SMA Firewall solution secures users and businesses against SMS fraud, and SMS spams among other threats. It also increases revenue by blocking grey routes. Ultimately, it also improves the subscriber experience. All of this will eventually lower the subscriber churn and will significantly reduce call centre and customer service costs.
The SMS Firewall receives all SMPP traffic, categorises messages according to content and takes action to block threats and grey routes.
Spam events can be automatically detected and blocked. After a fraudulent or suspicious A2P SMS has been blocked, the message sender can be informed that their message was delivered, when in fact it has been removed from the network. Alternatively, grey or suspicious A2P SMS messages can be modified to include a warning to the recipient.
Fast and Flexible
The best part about the SMS firewall is that it starts working as soon as it is deployed and is very flexible. It maintains its own identity and is independent of the user device. These users can change or alter their needs as required on the move. New policies can be implemented immediately without relying on third parties or software updates. Firewall users have full access and will be able to easily prioritise and customise the flexible rules from a simple web interface which is very user-friendly. This will help implement broad policies as well as to attain fine-grained control.There are pre-defined rules in the system which will ensure that all the known threats are blocked. Once those are blocked, the classification engine will start using the advanced matching algorithms that will not just detect potential threats in terms of evenue leakage but also enable in providing valuable information and intelligence on real-time basis. This is turn will help assist and assure revenue boost. It will also help the security team to eliminate any new and alien threats to the system.