An Overview of Business Messaging on Viber

Business Interactions through Viber Business Messaging

Viber is an incredibly popular customer communication tool and if your customers are on the platform, then it is important to learn how to use Viber for Business. Before we look into understanding how Viber Business Messages can be beneficial to your business it is important to know a little bit about Viber. Viber was launched in 2010 before Line and Messenger and it is a free-to-use tool that focuses more on calling and allows users to call mobile and landline numbers.

Viber Business messaging uses Viber business accounts to allow customers to interact with brands. These business accounts utilize automated messaging to connect to a customer support platform, which can then be used to message customers manually. In short, Viber Business messaging connects customers with brands through automated and manual messaging channels, making it easier for businesses to provide efficient and effective customer support.

Viber Business accounts are quite similar to other messaging app business accounts, but they have one unique feature, which is the customizable keyboard! You can customize the keyboard with how a user sees and interacts with the bot.

Creating a Viber Business Account is completely free, and there are no limitations on the messaging and number of contacts compared to Viber Business Messages. To get started with Viber for your enterprise, it is important to create a business account.

Benefits of Viber Business Messaging

Business messages aren’t just a native, secure, and bilateral method of communication; unlike regular SMS, they are cost-effective and efficient communication channels with a wide range of analytical tools. Here are some of the benefits of Viber business messaging:

Interactive

Viber Business Messages provide an excellent format for customer interaction beyond the standard 160-character limit. This format allows text of up to 1000 characters, images, links, and various types of files, such as warranty cards and instructions. Brands can use this platform to send invoices, discuss order terms, and resolve customer queries.

Reasonable Pricing

It is cost-effective as brands can pay for Business messages that are delivered, unlike the ones that are just sent out. Brands can save up their budget by delivering time-sensitive messages, which include TTL (Time to Live) – the maximum period in delivering a message before it is cancelled or redirected to another channel. With TTL on Viber, companies will not pay for a message that doesn’t reach a user within a limited time frame, which can help you save money.

SMS Fallback

Even if the customers do not have internet access or the Viber app installed, they can receive important and urgent messages with SMS fallback by utilizing SMS fallback. It involves using SMS as a backup option by delivering a message via SMS if the delivery on Viber has failed. Brands need to be confident that all of their customers will get important notifications, such as OTPs and financial transactions via SMS.

Real-time Analytics

Companies will access a report on customer interactions with Business Messages in real-time. It is possible to see the status of the message and whether it was received, delivered, or failed. It is also possible to gain detailed statistics such as open and click rates that take into account the segmentation of the audience, personalized communication with customers and adjusting the mobile marketing strategy.

Easy CRM Integration

Brands will need to integrate CRM systems with Viber Business Messages to save customer interaction history, analyze the behavior of customers and send useful and relevant personalized messages.

Viber Business Profile

A Viber business profile is different from a normal Viber user profile as your profile will display the information that you have provided, such as a logo, company description, website, and contact information. The information will be available only once users have pressed your brand name, and the first message info will be shared at a simple glance with an overlay.

It is important to choose the right messaging partner. You must first create a verified profile using Viber Business Messages to your advantage. The next step involves registering your business account to make it official. Once you have followed the correct steps, you will receive a blue tick message and be able to create an official Viber business account.

Use Cases on Viber Business Messages

There are several top use cases on Viber Business Messages, and by doing so, you will be able to gain a crucial understanding of how the messages work:

CTA & Customization

People are likelier to engage with messages from contacts they know and trust. Viber branding features are excellent, and with the right call to action and customizable messaging, it is possible to engage with a message from a contact they know and trust.

Some of the other awesome features involve having the same company logo and brand name, which are verified. The call to action button helps lead people directly to the website and assists in initiating a call right away. Enterprises can see if their messages are delivered and who has clicked on the call-to-action (CTA) button.

Push Alert System

Viber Business Message notifications are great as they can help push alerts that blur the main differences between regular SMS and messaging to the apps. Notifications are great for attracting user attention, and users can read them even if they are not major chat apps installed on the phone. One important example of this is a flight notification or other urgent notification that certain passengers may overlook.

Voting, Stickers and Chatbot

Viber Business Message utilizes stickers, message voting and chatbot to grow a larger audience by sending in new offers, premium deals and much more! It is important to get started by sending out your stickers as an audience can automatically subscribe to chatbots and allows users to vote in chatbots on multiple platforms, eliminating the cost of sending an SMS to the end-user.

It helps encourage users to participate actively in the voting process. Chatting with users directly can help answer questions and solve problems. Viber Business Messages chatbots help provide good customer support.

Conclusion

Thus, this was an in-depth guide to understanding Viber Business Messages and how they can directly impact your business. We hope you found this article interesting and useful in understanding how to use Viber Business Messages for your enterprise. If you want to implement these strategies, feel free to connect with us.