In today’s globalized and interconnected world, businesses are always looking for ways to reach new markets and expand their presence. One such tool that has been gaining popularity is Viber Business Messaging, a powerful communication platform that offers a unique opportunity for international business expansion. In this blog post, we’ll explore the potential of Viber Business Messaging for global growth, discuss its advantages, and share some statistics and sources to highlight its effectiveness.
Viber Business Messaging: A Brief Overview
Viber is a popular messaging app that offers free text messaging, voice calls, video calls, and more to help people stay connected. In recent years, Viber has also introduced a business messaging platform that enables businesses to communicate directly with their customers, providing support, sending promotional messages, and engaging in conversations. This makes it a valuable tool for businesses looking to expand their reach and enter international markets.
A total of approximately 7.5 billion messages were delivered by brands and businesses over Viber in 2021. Nearly 40 percent of Viber’s revenue is generated from its Business API2. Users spend an average of 35 minutes on the app per day
Advantages of using Viber Business Messaging
Let us learn about some of the advantages of using Viber Business Messaging for International Business Expansion:
Massive user base:
With over 1 billion registered users, Viber is particularly popular in regions like Eastern Europe, Russia, and Southeast Asia. This large user base provides businesses with an extensive audience for their marketing efforts, increasing the potential for international expansion.
According to Similarweb, Viber has a 5% install rate in Western and European markets, providing businesses with a large audience for their marketing efforts.
Rich messaging features:
Viber Business Messaging offers a wide range of features, including rich media, interactive buttons, and chatbot integration. These features help businesses create engaging and dynamic messages, improving customer experience and promoting brand loyalty.
Viber offers free messaging and calls, making it a cost-effective solution for businesses looking to expand internationally. This can help reduce communication costs, especially in countries with high international call rates.
Increased brand visibility:
By using Viber Business Messaging, businesses can increase their visibility among potential customers in new markets. This can help attract new clients and drive international growth.
With its global reach and engaged audiences, Viber Business can help businesses improve customer satisfaction, streamline support, and ultimately increase revenue.
Tips for leveraging Viber Business for international expansion
Research your target market:
Before implementing Viber Business Messaging, conduct thorough research on your target market to ensure that Viber is a popular communication platform in the region. This will help maximize the effectiveness of your messaging campaigns.
Localize your messages:
When targeting international markets, it’s essential to localize your messages to cater to regional preferences, languages, and cultural nuances. This can help create a more personalized and engaging experience for your target audience, ultimately increasing the effectiveness of your marketing efforts.
Integrate with chatbots:
Utilize Viber’s chatbot integration capabilities to automate customer interactions and provide instant support. Chatbots can help streamline communication, improve response times, and reduce the workload on your support team, especially when dealing with customers in different time zones.
Analyze and optimize your campaigns:
Regularly track and analyze your Viber Business Messaging campaigns to identify areas for improvement and optimize your messaging strategy. By closely monitoring your campaigns, you can continually refine your approach and maximize your international expansion efforts.
Collaborate with local influencers:
Partnering with local influencers who have a strong presence on Viber can help boost your brand visibility in new markets. Influencer collaborations can not only introduce your brand to a larger audience but also help establish credibility and trust among potential customers.
As global communication continues to evolve, platforms like Viber will play an increasingly important role in helping businesses connect with customers worldwide and achieve long-term success.
There is no doubt that Viber API can provide unmatched reach to your growing business and create a winning customer touch point for businesses with a global agenda. Contact our experts for complete assistance on setting up, maintaining and optimizing your Viber Business Messaging platform today.